We all aim to hire trusted contractors, companies and professionals whenever we need one, and we need one more often than we can easily count it.
I know I wouldn’t trust my truck to a shady, “doing business under the table” character but why not? It is all about trust…
Dictionary definition of “trust” is “firm reliance on the integrity, ability, or character of a person or thing”, “…of having confidence placed in one”. So if I am confident I can rely on a certain company’s ability to handle whatever they are supposed to or claims to handle then I will do business with them.
And trust is both given and earned. We all start by giving trust right off the bat, to some degree at least, then it is earned by the follow through and competence displayed by that company, its staff.
That is why testimonials are so important in this day and age, testimonials that are not bought but earned. I write this because I received an email (spam) about hiring someone to buy fake testimonials. I was appalled by this thought because this could undermine the true testimonials.
But there is one thing nothing can undermine and that is perseverance: the fact that Blue Sky Window & Gutter Cleaning (formerly T’s Windows) has been around for over a decade, just since I’m with it but we have clients who started trusting us before my time. And our clientele is growing, in no small part because of You, the reader, referring us and probably some of you wrote testimonials too.